Top 5 iOS Business Apps in Kenya: Q4 2023 Performance

During Q4 2023, the top 5 business apps on iOS in Kenya showcased varied performance trends. Here’s a detailed look at their weekly downloads, revenue, and active user metrics.

LinkedIn: Network & Job Finder from LinkedIn Corporation demonstrated a consistent pattern in both downloads and revenue. Weekly downloads hovered around 800 to 900, peaking at approximately 898 in mid-December. Revenue saw fluctuations, with a notable peak of around $5.2K in late November. Active users ranged from 23.8K to 26.3K, showing a slight decline towards the end of the quarter.

Adobe Acrobat Reader: Edit PDF by Adobe Inc. experienced steady weekly revenue growth, reaching up to $819 by the last week of December. Downloads fluctuated between 373 and 607, with a peak in late October. Active users remained relatively stable, peaking at 23.7K in late November but dropping to 20.6K by the end of December.

For iScanner: PDF & OCR Scanner from BPMobile, weekly revenue was relatively stable, peaking at $661 in late November. Downloads ranged from 215 to 346, with a noticeable dip in the last week of December. Active users showed a slight decline from 507 in late November to 403 by the end of December.

Zoom Workplace by Zoom Video Communications, Inc. had a varied performance in revenue, with a significant peak of $682 in late October. Downloads ranged from 665 to 1322, showing a decline towards the end of the quarter. Active users fluctuated, peaking at 8.5K in late October but dropping to 6.4K by the end of December.

Lastly, ScanGuru: Document PDF Scanner by GM UniverseApps Limited showed an increase in revenue, peaking at $304 in late November. Downloads varied, peaking at 393 in late October. Active users increased significantly from 85 in late September to 520 by mid-December.

For more detailed insights and data, visit Sensor Tower.